Neuroeconomics (Hardcover, 1st ed. 2016)

This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in "real life." Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.

General

Imprint:	Springer-Verlag
Country of origin:	Germany
Series:	Studies in Neuroscience, Psychology and Behavioral Economics
Release date:	October 2016
First published:	2016
Editors:	Martin Reuter • Christian Montag
Dimensions:	235 x 155 x 34mm (L x W x T)
Format:	Hardcover
Pages:	511
Edition:	1st ed. 2016
ISBN-13:	978-3-642-35922-4
Categories:	Books > Business & Economics > Economics > General Books > Social sciences > Psychology > Philosophy & theory of psychology > Cognitive theory Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences
LSN:	3-642-35922-1
Barcode:	9783642359224

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