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Books > Social sciences > Psychology > The self, ego, identity, personality
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Neuroeconomics (Paperback, Softcover reprint of the original 1st ed. 2016)
Loot Price: R4,762
Discovery Miles 47 620
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Neuroeconomics (Paperback, Softcover reprint of the original 1st ed. 2016)
Series: Studies in Neuroscience, Psychology and Behavioral Economics
Expected to ship within 10 - 15 working days
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This book represents one of the cornerstones of the series Studies
in Neuroscience, Psychology and Behavioral Economics. It is divided
into eight sections, starting with an introduction to
neuroeconomics followed by an overview of frequently applied
experimental paradigms (games) in neuroeconomics research.
Furthermore, it addresses the molecular basis of human decision
making, environmental/situational factors and social contexts
influencing human decision making, as well as translational and
developmental/clinical approaches to neuroeconomics. In closing, a
paper on neuro-marketing demonstrates how knowledge from
neuroeconomics research can be applied in "real life." Culminating
in an extensive methods section, in which eight different
neuroscience techniques are introduced, the book offers an
essential resource for researchers and practitioners, and may also
be beneficial for graduate students.
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