The book invites the reader, both Volvo fans and those with a more
general interest in motoring – on board the company’s landmark
cars. Volvo Model by Model brings Volvo to life with the feel of
the cars from behind the wheel, from the side-valve ÖV4 to the
electric C40, with legends like the 240, the XC90 and the 850 in
between. Volvo’s marketing strategies from safety to sporty and
back again are examined, with thoughts from contemporary road
tests. So buckle up your Volvo-patented three-point safety belt,
and prepare for the ride. In the 2020s Volvo is undergoing a
resurgence, gaining mainstream desirability with record sales for
six consecutive years. There is also huge interest in wider
Scandinavian culture and design. Volvo Model by Model is a new look
at the cars and cultural impact of Volvo. Always daring to be
different, no other car manufacturer encapsulates its home nation
so completely, accounting for one third of the Swedish dream Villa,
Volvo, Vovve. Volvo started in 1927 but the open-topped ÖV4
didn’t sell well in the harsh Swedish climate. This was a rare
misstep, although there have some challenging aesthetics on the way
like the 760. Volvo survived a failed marriage with Ford, which
still produced one of the company’s all-time best sellers. Volvo
now has another home, China. Parent company Geely enables Volvo to
freely express its Scandinavian style, and today’s slick Swedes
were voted the best-designed range of cars by British motorists.
Concept Recharge points the way to an electric future.
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