Non-Visitor Research - Audience Development for Arts Organisations (Hardcover, 1st ed. 2022)

Although many studies are available on visitors to cultural institutions, the infrequent or non-visitors are largely unexplored. However, they make up the majority of the population. Their motivation for not visiting is therefore the focus of this volume. This volume provides an in-depth overview of the international state of nonvisitor research. Building on this, extensive quantitative and qualitative analyses are conducted on reasons for non-visitation. This is followed by an empirically based, practice-oriented theory of visitor attraction. The authors thus present the first comprehensive work on non-visitor research in Germany. This book is a translation of the original German 1st edition Nicht-Besucherforschung by Martin Troendle,published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

General

Imprint:	Springer
Country of origin:	Netherlands
Series:	Edition WUERTH Chair of Cultural Production
Release date:	September 2022
First published:	2022
Editors:	Martin Troendle
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	106
Edition:	1st ed. 2022
ISBN-13:	978-3-658-35180-9
Categories:	Books > Business & Economics > Business & management > General Books > Social sciences > Sociology, social studies > Social institutions > Work & labour Promotions
LSN:	3-658-35180-2
Barcode:	9783658351809

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