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Emerging markets - Austrian construction industry in Russia and CIS (Paperback)
Loot Price: R1,545
Discovery Miles 15 450
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Emerging markets - Austrian construction industry in Russia and CIS (Paperback)
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Total price: R1,565
Discovery Miles: 15 650
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The Russian market is considered to be a huge opportunity for
Multinational Enterprises from Western Europe. The focus of this
book is the analysis of the choice of entry modes of Austrian
construction companies into the Russian market, their motivations,
their activities, their success factors and strategies for further
expansion in the CIS region. Four Austrian construction companies
which have been expanded to Russia and CIS were selected for
analysis. When entering the Russian market, there are comprehensive
bureaucratic procedures to be met which derive from legislation or
simply habit. Trust and long-standing collaboration are sometimes
more important than purely economic criteria. The local business
environment has decisive impact on the operational activities of
the companies. The policies of the host countries affect
operational activities (strict regulations). Other objectives are
the comparison of the companies and the examination of future
strategies and expansion plans of those companies in Russia and CIS
(further expansion or withdrawal).
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