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The Magic Lantern at Work - Witnessing, Persuading, Experiencing and Connecting (Paperback)
Loot Price: R1,270
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The Magic Lantern at Work - Witnessing, Persuading, Experiencing and Connecting (Paperback)
Series: Routledge Studies in Cultural History
Expected to ship within 12 - 17 working days
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For centuries, various new media technologies have provided
individuals with a set of powerful tools to affect their audiences.
Among these the magic lantern show was perhaps the most pervasive,
and persuasive. Around the world audiences gathered together in
darkened rooms to see a sequence of projected images transition one
into another as they listened to personal stories or scripted
narrations. Through the power of the magic lantern audiences, for
the first time, became the direct witnesses to distant, often
traumatic, political events; they visually learned new scientific
and medical knowledge, virtually experienced distant places, and
collectively experienced strange, often uncanny, phenomena.
Although relatively neglected until recently, the apparatus of the
magic lantern is now receiving the attention it deserves from
historians, curators and artists. Through a set of case studies
focusing on the use of the magic lantern by very different, but
equally fascinating individuals, a team of international scholars
analyses the emerging power of the lantern show in the nineteenth
and twentieth centuries within politics, religion, travel, science,
health, marketing and entertainment. The magic lantern's
connections to today's multimedia environments are explored through
the intertwined themes of connecting, experiencing, witnessing and
persuading.
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