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The Fetish - Literature, Cinema, Visual Art (Hardcover)
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The Fetish - Literature, Cinema, Visual Art (Hardcover)
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Object fetishism is becoming a more and more pervasive phenomenon.
Focusing on literature and the visual arts, including cinema, this
book suggests a parallelism between fetishism and artistic
creativity, based on a poetics of detail, which has been
brilliantly exemplified by Flaubert's style. After exploring
canonical accounts of fetishism (Marx, Freud, Benjamin), by
combining a historicist approach with theoretical speculation,
Massimo Fusillo identifies a few interpretive patterns of object
fetishism, such as seduction (from Apollonius of Rhodes to Max
Ophuls), memory activation (from Goethe to Louise Bourgeois and
Pamuk), and the topos of the animation of the inanimate. Whereas
all these patterns are characterized by a projection of emotional
values onto objects, modernism highlights a more latent component
of object fetishism: the fascination with the alterity of matter,
variously inflected by Proust, Woolf, Joyce, Barnes, and Mann. The
last turning point in Fusillo's analysis is postmodernism and its
obsession with mass media icons-from DeLillo's maximalist frescos
and Zadie Smith's reflections on autographs to Palahniuk's porn
objects; from pop art to commodity sculpture.
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