Massin (b. 1925) emerged as one of the key players instrumental in
the evolution of graphic arts following World War II. His work in
the field is a model of creativity infused with elegance and
humour, and has covered editorial design, graphics, poster and logo
design; art direction, typography and photography; and publishing,
design education and writing. Throughout his career, Massin has
developed a diverse and forward-thinking body of work with some of
the most prestigious cultural institutions and the post-war
literary world. During his 20 years working with the pre-eminent,
French publisher, Gallimard, he established and developed their art
direction department, launched the Folio series - a popular
collection of pocket books - and redesigned the famous logo for the
Nouvelle Revue Francaise (New French Review literary
publication).Massin is a book sculptor, and has worked on a
freelance basis with an extensive range of other renowned
publishers, including Hoebeke, Le Club Francais du Livre, Albin
Michel, Plon, Le Seuil and Larousse. Collaborating with famous
playwrights and writers such as Eugene Ionesco and Raymond Queneau,
Massin explored the realm of 'expressive typography', making the
text more energetic and exciting with the interplay of words and
images. His concepts for Cantatrice Chauve, by Eugene Ionesco (1964
- in English The Bald Soprano, 1965 for the US edition, and The
Bald Prima Donna, 1966 for the UK edition) and Exercices de Style,
by Raymond Queneau, stand as masterpieces in book design and are
commonly used by professors in graphic design classes to illustrate
a unique adventure in the history of typography.Before the broken
type associated with the design group, Pentagram emerged in the
field of graphic arts, Massin was experimenting with letters, fonts
and images, producing creative three-dimensional limited-edition
covers and a series of imaginative book bindings. He also educated
the public with his own publications on the techniques of
typography with projects such as L'ABC du Metier and la Mise en
Pages. His famous book La lettre de l'image (in English Letter and
Image) is a unique anthology of illustrated and expressive letter
forms. It was first published in 1970 in five languages, and has
been in print ever since.
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