Through the use of eight original metaphors for understanding what
may happen in interviews and what may guide the interviewee (more
than telling the truth or revealing experiences), the reader is
encouraged to do interviews in clever ways. This text enables you
to question the interpretive nature and theoretical underpinnings
of the interview method, and of the knowledge which is conveyed
through it. The updated second edition includes new content on:
• How to avoid traps in interviews • How to
use interviewees with experience and insight • How
to work creatively with generative material • The value of
repeat interviewing over time • The importance of
supplementing interviews with other methods • Possibilities
of interview-based research accompanied by examples This text is
essential reading for upper undergraduate and postgraduate students
of qualitative methods, and researchers looking to more clearly
conceptualize their interviewing practice and explore its
theoretical basis. Mats Alvesson is professor at University
of Bath and is also affiliated with Lund University, Stockholm
School of Economics and Bayes Business School.
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