Finally, a book about proposal development that won't put you to
sleep A must read for anyone in the business of selling or
marketing professional services. If you are looking for real
insights into the proposal business, if you want to work smarter
and not harder, and if you care deeply about the outcome of the
proposals you produce, this is the book for you.
Proposal Development Secrets is full of ground-level advice from
the proposal trenches and valuable insights that might just make
proposal development a little less taxing and a lot more rewarding.
It focuses on the cold hard realities of the proposal business and
provides you with some strategies to help you get home to the
people and things that you love.
In Proposal Development Secrets, Matt Handal, author of
Marketing To The Mind, shares his unique insights with you.
Topics include: The proposal evaluation practices clients don t
want you to know How to craft compelling proposals your clients
will read The right and wrong way to ask questions about an RFP
Technology that will make writing proposals easier and faster The
formulas for writing and choosing the most relevant experience How
to get your proposal accepted after you missed the deadline And
much, much more
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