Ignition - Superior Communication Strategies for Creating Stronger Connections (Hardcover)

Ignition is a book of dispatches from the frontlines of communication strategy. Matthew L. Moseley draws on his eclectic life experiences to investigate the link between success and effective communication. Whether he's choreographing a fine dining experience at the top restaurant in America, using rock stars to register voters, helping a national chain save its reputation after a gaffe goes viral, or serving as media liaison at the epic ash-blast send-off for author Hunter S. Thompson, Moseley identifies the principles that guide communication strategies toward their goals. In extensive interviews with a wide variety of experts, including authors, fighter pilots, business leaders, politicians, and astrophysicists, Moseley tests these principles, teases out new, provocative ideas, and anticipates how forming stronger connections will help us address today's greatest challenges. Though it tackles serious subjects, offers an illuminating perspective on the evolution of human discourse, and shares important insights on interpersonal relations, Ignition is also a good, fun read. A broad range of colorful anecdotes gives this book of philosophical wisdom and practical advice the zest of a juicy memoir.

General

Imprint:	Crc Press
Country of origin:	United Kingdom
Release date:	June 2021
First published:	2021
Authors:	Matthew Moseley
Dimensions:	229 x 152mm (L x W)
Format:	Hardcover
Pages:	200
ISBN-13:	978-0-367-74781-7
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Business strategy Books > Professional & Technical > Technology: general issues > Engineering: general Books > Professional & Technical > Environmental engineering & technology > General Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Other manufacturing technologies > General
LSN:	0-367-74781-2
Barcode:	9780367747817

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