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Sport and the Media - Managing the Nexus (Hardcover, 2nd edition)
Loot Price: R5,160
Discovery Miles 51 600
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Sport and the Media - Managing the Nexus (Hardcover, 2nd edition)
Series: Sport Management Series
Expected to ship within 12 - 17 working days
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Successful media relations and a sound communication strategy are
essential for all sport organizations. Any successful manager
working in sport must have a clear understanding of how the media
works, as well as the practical skills to manage the communication
process. Now in a fully revised and updated second edition, Sport
and the Media: Managing the Nexus is still the only textbook to
combine in-depth analysis of the rapidly developing sport media
industry with a clear and straightforward guide to practical sport
media management skills. The book explains the commercial
relationships that exist between key media and sport organisations
and how to apply a range of tools and strategies to promote the
achievements of sport organisations. This updated edition includes
a wider range of international examples and cases, as well as four
completely new chapters covering new and social media, managing the
media at major sports events, the work of the sports journalist,
and the role of the sport media manager. The book's online
resources have also been updated, with new lecture slides and
teaching notes providing a complete package for instructors. Sport
and the Media is an essential textbook for any degree level course
on sport and the media, sport media management or sport
communication, and invaluable reading for any sport media or sport
management practitioner looking to improve their professional
skills.
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