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A Handbook for Sensory and Consumer-Driven New Product Development - Innovative Technologies for the Food and Beverage Industry (Hardcover)
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A Handbook for Sensory and Consumer-Driven New Product Development - Innovative Technologies for the Food and Beverage Industry (Hardcover)
Series: Woodhead Publishing Series in Food Science, Technology and Nutrition
Expected to ship within 12 - 17 working days
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A Handbook for Sensory and Consumer Driven New Product Development
explores traditional and well established sensory methods
(difference, descriptive and affective) as well as taking a novel
approach to product development and the use of new methods and
recent innovations. This book investigates the use of these
established and new sensory methods, particularly hedonic methods
coupled with descriptive methods (traditional and rapid), through
multivariate data analytical interfaces in the process of
optimizing food and beverage products effectively in a
strategically defined manner. The first part of the book covers the
sensory methods which are used by sensory scientists and product
developers, including established and new and innovative methods.
The second section investigates the product development process and
how the application of sensory analysis, instrumental methods and
multivariate data analysis can improve new product development,
including packaging optimization and shelf life. The final section
defines the important sensory criteria and modalities of different
food and beverage products including Dairy, Meat, Confectionary,
Bakery, and Beverage (alcoholic and non-alcoholic), and presents
case studies indicating how the methods described in the first two
sections have been successfully and innovatively applied to these
different foods and beverages. The book is written to be of value
to new product development researchers working in large
corporations, SMEs (micro, small or medium-sized enterprises) as
well as being accessible to the novice starting up their own
business. The innovative technologies and methods described are
less expensive than some more traditional practices and aim to be
quick and effective in assisting products to market. Sensory
testing is critical for new product development/optimization,
ingredient substitution and devising appropriate packaging and
shelf life as well as comparing foods or beverages to competitor's
products.
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