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The New Multinationals - Spanish Firms in a Global Context (Hardcover)
Loot Price: R1,393
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The New Multinationals - Spanish Firms in a Global Context (Hardcover)
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A new breed of multinational companies is reshaping competition in
global industries. For most of the 19th and 20th centuries,
multinational firms came from the most technologically advanced
countries in the world. Over the last two decades, however, new
multinational firms from upper-middle-income economies (e.g. Spain,
Ireland, Portugal, South Korea, and Taiwan), developing countries
(e.g. Egypt, Indonesia, and Thailand), and oil-rich countries (e.g.
United Arab Emirates, Nigeria, Russia, and Venezuela) have become
formidable global competitors. These firms do not necessarily
possess technological or marketing skills. In contrast to the
classic multinationals, they found strength in their ability to
organize, manage, execute, and network. They pursued a variety of
strategies including vertical integration, product diversification,
learning by doing, exploration of new capabilities, and
collaboration with other firms. This book documents this
phenomenon, identifies key capabilities of the new multinationals,
and provides a new conceptual framework to understand its causes
and implications.
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