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Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis
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Multimodal Communication - A social semiotic approach to text and image in print and digital media (Hardcover, 1st ed. 2019)
Loot Price: R1,666
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Multimodal Communication - A social semiotic approach to text and image in print and digital media (Hardcover, 1st ed. 2019)
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This book draws on visual data, ranging from advertisements to
postage stamps to digital personal photography, to offer a complex
interpretation of the different social functions realised by these
texts as semiotic artefacts. Framed within the media environment of
the city of Hong Kong, the study demonstrates the importance of
social context to meaning making and social semiotic multimodal
analysis. This book will be of interest to readers in the arts,
humanities and social sciences, particularly within the fields of
semiotics, visual studies, design studies, media and cultural
studies, anthropology and sociology.
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