Multimodal Communication - A social semiotic approach to text and image in print and digital media (Hardcover, 1st ed. 2019)

This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	May 2019
First published:	2019
Authors:	May Wong
Dimensions:	210 x 148 x 19mm (L x W x T)
Format:	Hardcover
Pages:	192
Edition:	1st ed. 2019
ISBN-13:	978-3-03-015427-1
Categories:	Books > Language & Literature > Language & linguistics > Sociolinguistics Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Communication studies > Semiology Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
LSN:	3-03-015427-0
Barcode:	9783030154271

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