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Entrepreneurship, Business and Economics - Vol. 1 - Proceedings of the 15th Eurasia Business and Economics Society Conference (Paperback, Softcover reprint of the original 1st ed. 2016)
Loot Price: R7,637
Discovery Miles 76 370
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Entrepreneurship, Business and Economics - Vol. 1 - Proceedings of the 15th Eurasia Business and Economics Society Conference (Paperback, Softcover reprint of the original 1st ed. 2016)
Series: Eurasian Studies in Business and Economics, 3/1
Expected to ship within 10 - 15 working days
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This volume of Eurasian Studies in Business and Economics focuses
on latest results from entrepreneurship and SME research, Human
Resources, along with a focus on the Tourism industry. The first
part deals with topics ranging from entrepreneurial intentions,
social entrepreneurship and technological entrepreneurship to EU
policies such as the 7th Framework program. Bridging the themes,
the second part on Human Resources and General Management deals
with human capital issues, labor force education, employer branding
and aligning HR practices to knowledge management outcomes. The
third part in particular concentrates on the tourism industry in
exploring innovative marketing strategies, WEB 2.0 Challenges,
tourism product innovation, and success in international markets.
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