Bachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Marketing,
Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note:
2, Fachhochschule Vorarlberg GmbH, Sprache: Deutsch, Abstract: The
present bachelor thesis is called: "From the correct handling of
complaints to process optimisation." The bachelor thesis is about
an insurance company which launches a complaint management system
to optimize their processes. Complaints are very valuable for
companies. The complaint management shows in which cases the
customers are unsatisfied with the insurance company. The
assessment of causes is the next step. If the reasons for the
dissatisfaction are analyzed, the company is able to start the
elimination of the reasons with different methods. One of these
methods is the complete process optimisation. Processes are very
important for companies. They can save money and a lot of time if
they introduce effective processes. Another reason is that the
employees need an instruction for their work. The bachelor thesis
points out the reasons for the dissatisfaction of the customers
from the company and shows the way how to solve these problems
through process optimisation.
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