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Books > Business & Economics > Industry & industrial studies > Service industries
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Health, Tourism and Hospitality - Spas, Wellness and Medical Travel (Hardcover, 2nd edition)
Loot Price: R5,004
Discovery Miles 50 040
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Health, Tourism and Hospitality - Spas, Wellness and Medical Travel (Hardcover, 2nd edition)
Expected to ship within 12 - 17 working days
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Health, Tourism and Hospitality: Spas, Wellness and Medical Travel,
2nd Edition takes an in-depth and comprehensive look at the growing
health, wellness and medical tourism sectors in a global context.
The book analyses the history and development of the industries,
the way in which they are managed and organised, the expanding
range of new and innovative products and trends, and the marketing
of destinations, products and services. The only book to offer a
complete overview and introduction to health, tourism and
hospitality this 2nd Edition has been updated to include: *
Expanded coverage to the hospitality sector with a particular focus
on spa management. * New content on medical tourism throughout the
book, to reflect the worldwide growth in medical travel with more
and more countries entering this competitive market. * Updated
content to reflect recent issues and trends including: ageing
population, governments encouraging preventative health, consumer
use of contemporary and alternative therapies, self-help market,
impacts of economic recession, spa management and customer loyalty.
* New case studies taken from a range of different countries and
contexts, and focusing on established or new destinations, products
and services such as: conventional medicine, complementary and
alternative therapies, lifestyle-based wellness, beauty and
cosmetics, healthy nutrition, longevity and anti (or
active)-ageing, amongst others. Written in a user friendly style,
this is essential reading for students studying health, tourism and
hospitality.
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