Many business leaders, when they begin to work overseas or interact
professionally with teams abroad, are surprised by how much they
thought they knew about the other culture, but how little it counts
for on the ground. The reality is that communication is
multi-dimensional, and simply knowing a foreign language doesn't
mean one automatically understands the culture that goes with it.
Idiom, psychological factors and cultural nuance all come into
play. To grasp a culture, and communicate meaningfully to it, you
need familiarity with language, of course, but also with non-verbal
communication, customs, perceived values, and concepts of time and
space.
"Melissa Lamson," with years of experience in creating and
nurturing high-performing global teams, understands how "It's not
enough to know the language " In her book, " No Such Thing as Small
Talk," she focuses on Germany, a major business partner for the
United States, and the country in which she has lived and worked
for over a decade.
Business leaders today expect to face cultural differences when
they do business with, for example, China or Brazil. But with a
Western, industrialized country like Germany, one that displays a
business etiquette and work ethic similar to the United States, it
is easy to overlook the differences simply because so much appears,
on the surface, to be the same. The differences are not in your
face but subtle. And these small, yet critical, differences are
exactly what Melissa's book will help you identify, respect and
bridge.
Melissa succinctly presents what she calls seven keys, or
principles, to unlocking the German business mind. Her principles,
whether they relate to process, punctuality, discipline or email
communication, are insightful, personal and compelling. Not only
does she clearly lay out the differences, but she also offers a
cultural perspective that is rich with personal narrative.
If you plan to be in any way professionally engaged with
Germany--whether you wish to participate in trade fairs, carry out
negotiations with partners or colleagues, discuss schedules or
terms with customers, or even apply for a job in Germany--the
appropriate cultural understanding, as this book describes, will
create mutual trust and will quite likely be the key to your
business success.
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