Professional Discourses, Gender and Identity in Women's Media (Hardcover, 1st ed. 2020)

This book examines the professional discourses produced in women's media in Malaysia and the subject positions that they make available for career women. Drawing on feminist critical discourse analysis, critical stylistics and feminist conversation analysis, it identifies a range of gendered discourses around employment and motherhood that are underpinned by postfeminism and neoliberal feminism. Through close linguistic analysis of magazine and newspaper articles and radio talk, the study reveals that these discourses substitute balance, individual success, self-transformation and positive feelings for structural change, and entrench the very issues hindering gender workplace equality. Chapters discuss topics such as sexism, work-family balance, extensive and intensive mothering, breadwinning, gender stereotypes, beauty work, 'synthetic sisterhood', media practices and gender equality policies. This book will be of great interest to students and scholars of language and gender, discourse analysis, and media, communication and cultural studies as well as policy-makers, media practitioners and feminist activists.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	November 2020
First published:	2020
Authors:	Melissa Yoong
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	149
Edition:	1st ed. 2020
ISBN-13:	978-3-03-055543-6
Categories:	Books > Language & Literature > Language & linguistics > Sociolinguistics Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > Feminism Promotions
LSN:	3-03-055543-7
Barcode:	9783030555436

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