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Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > Feminism
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Professional Discourses, Gender and Identity in Women's Media (Hardcover, 1st ed. 2020)
Loot Price: R1,767
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Professional Discourses, Gender and Identity in Women's Media (Hardcover, 1st ed. 2020)
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This book examines the professional discourses produced in women's
media in Malaysia and the subject positions that they make
available for career women. Drawing on feminist critical discourse
analysis, critical stylistics and feminist conversation analysis,
it identifies a range of gendered discourses around employment and
motherhood that are underpinned by postfeminism and neoliberal
feminism. Through close linguistic analysis of magazine and
newspaper articles and radio talk, the study reveals that these
discourses substitute balance, individual success,
self-transformation and positive feelings for structural change,
and entrench the very issues hindering gender workplace equality.
Chapters discuss topics such as sexism, work-family balance,
extensive and intensive mothering, breadwinning, gender
stereotypes, beauty work, 'synthetic sisterhood', media practices
and gender equality policies. This book will be of great interest
to students and scholars of language and gender, discourse
analysis, and media, communication and cultural studies as well as
policy-makers, media practitioners and feminist activists.
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