The Playful Politics of Memes (Hardcover)

Memes work as rhetorical weapons and discursive arguments in political conflicts. Across digital platforms, they confirm, contest and challenge political power and hierarchies. They simultaneously create social distortion, hostility, and a sense of community. Memes thus not only reflect norms but also work as a tool for negotiating them. At the same time, memes meld symbolic and cultural elements with technological functionalities, allowing for replicability and remixing. This book studies how memes disrupt and reimagine politics in humorous ways. Memes create a playful activity that follows a shared set of rules and gives a (shared) voice, which may generate togetherness and political identities but also increase polarization. As their template travels, memes continue to appropriate new political contexts and to (re)negotiate frontiers in the political. The chapters in this book allow us to chart the playful politics of memes and how they establish or push frontiers in various political, cultural, and platform-specific contexts. Taken together, memes can challenge and regenerate populism, carve out spaces for new identity formations, and create togetherness in situations of crises. They can also, however, lead to the normalization of racist discourses. This book will be of interest to researchers and advanced students of Media and Communication Studies, Information Studies, Politics, Sociology, and Cultural Studies. It was originally published as a special issue of the journal, Information, Communication & Society.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	May 2023
First published:	2023
Editors:	Mette Mortensen • Christina Neumayer
Dimensions:	246 x 174mm (L x W)
Format:	Hardcover
Pages:	174
ISBN-13:	978-1-03-244950-0
Categories:	Books > Humanities > General Books > Language & Literature > Language & linguistics > General Books > Language & Literature > Literature: history & criticism > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Computing & IT > General theory of computing > General Books > Computing & IT > Applications of computing > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Social sciences > Sociology, social studies > Social institutions > General Books > Social sciences > Politics & government > Political structure & processes > General Promotions
LSN:	1-03-244950-0
Barcode:	9781032449500

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