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The Playful Politics of Memes (Hardcover)
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The Playful Politics of Memes (Hardcover)
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Memes work as rhetorical weapons and discursive arguments in
political conflicts. Across digital platforms, they confirm,
contest and challenge political power and hierarchies. They
simultaneously create social distortion, hostility, and a sense of
community. Memes thus not only reflect norms but also work as a
tool for negotiating them. At the same time, memes meld symbolic
and cultural elements with technological functionalities, allowing
for replicability and remixing. This book studies how memes disrupt
and reimagine politics in humorous ways. Memes create a playful
activity that follows a shared set of rules and gives a (shared)
voice, which may generate togetherness and political identities but
also increase polarization. As their template travels, memes
continue to appropriate new political contexts and to (re)negotiate
frontiers in the political. The chapters in this book allow us to
chart the playful politics of memes and how they establish or push
frontiers in various political, cultural, and platform-specific
contexts. Taken together, memes can challenge and regenerate
populism, carve out spaces for new identity formations, and create
togetherness in situations of crises. They can also, however, lead
to the normalization of racist discourses. This book will be of
interest to researchers and advanced students of Media and
Communication Studies, Information Studies, Politics, Sociology,
and Cultural Studies. It was originally published as a special
issue of the journal, Information, Communication & Society.
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