Typography and Motion Graphics: The 'Reading-Image' - The 'Reading-Image' (Hardcover)

In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design using the concept of the 'reading-image' to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences-including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)-Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Studies in Media Theory and Practice
Release date:	November 2018
First published:	2019
Authors:	Michael Betancourt
Dimensions:	216 x 138 x 11mm (L x W x T)
Format:	Hardcover
Pages:	148
ISBN-13:	978-0-367-02928-9
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > General Books > Arts & Architecture > Performing arts > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Computing & IT > Computer software packages > Multimedia Books > Arts & Architecture > Art forms, treatments & subjects > Other graphic art forms > General
LSN:	0-367-02928-6
Barcode:	9780367029289

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