Modern academia is increasingly competitive yet the writing style
of social scientists is routinely poor and continues to
deteriorate. Are social science postgraduates being taught to write
poorly? What conditions adversely affect the way they write? And
which linguistic features contribute towards this bad writing?
Michael Billig's witty and entertaining book analyses these
questions in a quest to pinpoint exactly what is going wrong with
the way social scientists write. Using examples from diverse fields
such as linguistics, sociology and experimental social psychology,
Billig shows how technical terminology is regularly less precise
than simpler language. He demonstrates that there are linguistic
problems with the noun-based terminology that social scientists
habitually use - 'reification' or 'nominalization' rather than the
corresponding verbs 'reify' or 'nominalize'. According to Billig,
social scientists not only use their terminology to exaggerate and
to conceal, but also to promote themselves and their work.
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