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Muhammad Ali - The Making of an Icon (Hardcover)
Loot Price: R1,784
Discovery Miles 17 840
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Muhammad Ali - The Making of an Icon (Hardcover)
Series: Sporting
Expected to ship within 12 - 19 working days
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Muhammad Ali (born Cassius Clay) has always engendered an emotional
reaction from the public. From his appearance as an Olympic
champion to his iconic status as a national hero, his carefully
constructed image and controversial persona have always been
intensely scrutinized. In Muhammad Ali, Michael Ezra considers the
boxer who calls himself "The Greatest" from a new perspective. He
writes about Ali's pre-championship bouts, the management of his
career and his current legacy, exploring the promotional aspects of
Ali and how they were wrapped up in political, economic, and
cultural "ownership." Ezra's incisive study examines the
relationships between Ali's cultural appeal and its commercial
manifestations. Citing examples of the boxer's relationship to the
Vietnam War and the Nation of Islam-which serve as barometers of
his "public moral authority"-Muhammad Ali analyzes the difficulties
of creating and maintaining these cultural images, as well as the
impact these themes have on Ali's meaning to the public.
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