The goal of the marketer is to grow revenue. The easiest way to
grow revenue is to optimize your marketing process. To develop more
profitable customers fasters, you have to plan every activity for
converting targets to prospects, prospects to customers, customers
to subscribers, AND turning subscribers to evangelists. Otherwise,
your marketing process is incomplete and not optimized. By helping
you to set customer milestones, define the recurring interactions
for achieving those milestones, TRACKS helps you to define a
predictable and consistent customer experience and develop more
profitable customers faster.
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