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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Tracks - A Blueprint for Customer Development (Paperback) Loot Price: R409
Discovery Miles 4 090
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Tracks - A Blueprint for Customer Development (Paperback): Michael J. Capone

Tracks - A Blueprint for Customer Development (Paperback)

Michael J. Capone

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Loot Price R409 Discovery Miles 4 090

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The goal of the marketer is to grow revenue. The easiest way to grow revenue is to optimize your marketing process. To develop more profitable customers fasters, you have to plan every activity for converting targets to prospects, prospects to customers, customers to subscribers, AND turning subscribers to evangelists. Otherwise, your marketing process is incomplete and not optimized. By helping you to set customer milestones, define the recurring interactions for achieving those milestones, TRACKS helps you to define a predictable and consistent customer experience and develop more profitable customers faster.

General

Imprint: Authorhouse
Country of origin: United States
Release date: August 2006
First published: August 2006
Authors: Michael J. Capone
Dimensions: 229 x 152 x 8mm (L x W x T)
Format: Paperback - Trade
Pages: 152
ISBN-13: 978-1-4259-4231-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 1-4259-4231-8
Barcode: 9781425942311

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