Fast track route to understanding and mastering e-business tools
and opportunities
Covers the key areas of e-business, from developing e-business
strategies and learning how to complement existing business program
to using e-business as a change management tool as well as a
competitive weapon
Examples and lessons from some of the world's most successful
businesses, including Staples, Travelocity, eBay and COVISINT, and
ideas from the smartest thinkers, including Patricia Seybold,
Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H.
Davenport and John C. Beck
Includes a glossary of key concepts and a comprehensive
resources guide
General
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