Fast track route to developing effective and profitable
e-strategies for organizations.
Covers all the key techniques for development of a coherent and
effective e-strategy for an organization. Guidelines and roadmaps
from some of the worlds leading thinkers on a subject that can
determine the success or failure of a business.
Examples and lessons from some of the world's most successful
businesses, including eBay, General Electric and Richard Branson's
Virgin, plus ideas from the smartest thinkers, including Michael
Porter, Thomas Hagal and Patricia Seybold.
Includes a glossary of key concepts and a comprehensive
resources guide
General
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