E-Strategy - Strategy 03.03 (Paperback)

Fast track route to developing effective and profitable e-strategies for organizations.

Covers all the key techniques for development of a coherent and effective e-strategy for an organization. Guidelines and roadmaps from some of the worlds leading thinkers on a subject that can determine the success or failure of a business.

Examples and lessons from some of the world's most successful businesses, including eBay, General Electric and Richard Branson's Virgin, plus ideas from the smartest thinkers, including Michael Porter, Thomas Hagal and Patricia Seybold.

Includes a glossary of key concepts and a comprehensive resources guide

General

Imprint:	Capstone Publishing Ltd
Country of origin:	United Kingdom
Series:	Express Exec
Release date:	March 2002
First published:	May 2002
Authors:	Michael J. Cunningham
Dimensions:	175 x 126 x 7mm (L x W x T)
Format:	Paperback
Pages:	120
ISBN-13:	978-1-84112-214-4
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Computing & IT > Internet > General
LSN:	1-84112-214-9
Barcode:	9781841122144

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