How could one company--General Motors--meet disaster on one
continent and achieve explosive growth on another at the very same
time?
While General Motors was hurtling towards bankruptcy in 2009,
GM's subsidiary in China was setting new sales and profit records.
This book reveals how extraordinary people, remarkable decisions
and surprising breaks made triumph in China possible for General
Motors. It also shows just how vulnerable that winning track record
remains.
No small part of GM's success in China springs from its
management of shifting business and political relationships. In
China, the government makes the rules for--and competes in--the
auto industry. GM's business partner, the City of Shanghai, is both
an ally and a competitor. How does such an unnatural relationship
work on a day-to-day basis? Where will it go on the future?
General Motors also engages in constant battles with other global
and Chinese car makers for the hearts of demanding Chinese
consumers. Dunne gives us rare glimpses into the mindsets and
behavior of this new moneyed set, the worlds newest class of
wealthy consumers.
China is already the number one car market in the world. During
the next ten years, China will export millions of cars and trucks
globally, including to the United States. "American Wheels, Chinese
Roads" presents readers with fascinating illustrations of what to
expect when Chinese cars, companies, and business people arrive on
our shores.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!