Business Relationship Management and Marketing - Mastering Business Markets (Paperback, Softcover reprint of the original 1st ed. 2015)

Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.

General

Imprint:	Springer-Verlag
Country of origin:	Germany
Series:	Springer Texts in Business and Economics
Release date:	August 2016
First published:	2015
Editors:	Michael Kleinaltenkamp • Wulff Plinke • Ingmar Geiger
Dimensions:	235 x 155 x 18mm (L x W x T)
Format:	Paperback
Pages:	338
Edition:	Softcover reprint of the original 1st ed. 2015
ISBN-13:	978-3-662-51379-8
Languages:	English
Subtitles:	German
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	3-662-51379-X
Barcode:	9783662513798

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