Relationship management, key account management and customer
orientation are concepts that have become central to modern
management. This book is dedicated to illustrating and reflecting
these concepts and their corresponding methods and instruments in
depth. It is thereby focused on the business-to-business realm and
equally applies to traditional industrial markets as well as to
business-to-business services. Contributions include
state-of-the-art research results that are conveyed in a
comprehensible fashion to be applied in both executive education as
well as in practice.
General
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