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Books > Sport & Leisure > Transport: general interest > Road & motor vehicles: general interest > Motor cars: general interest
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The Ferrari Book - Passion for Design (English & Foreign language, Hardcover)
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The Ferrari Book - Passion for Design (English & Foreign language, Hardcover)
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Success is not founded on miracles, but is almost always the
product of a clear concept - the pinnacle of an ambitious, even
stridently innovative idea. However, the aura of Ferrari does
indeed approach the miraculous. What lies behind this phenomenon?
What is the source of fascination for a brand whose creative
designs are internationally recognised and enthusiastically
received? First, even today - 70 years after the company was
founded - the miracle of Ferrari is still due in large part to the
personality of Il Commendatore, Enzo Ferrari. Patience, passion,
and being hard on himself and those around him gave the brand,
under the emblem of the Cavallino Rampante, the power to become
what it is today: sheer fascination on four wheels. Second, the
long list of international racing victories is equally important.
There is no class, no competition, that Ferrari did not set its
sights on and win more or less immediately during the company's
last 70 years. Finally, Ferrari is synonymous with aesthetics,
elegance, and trend-setting design. The true value of a brand and
its products is measured in the currency of impassioned devotion.
This is the third and perhaps most vital element confirming the
Ferrari miracle: The Ferrari Book - Passion for Design traces the
evolution of the miracle and lets us experience passion given
automotive form in a large and engrossing format. Text in English,
German, French and Italian.
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