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Branding Oscar Wilde (Hardcover) Loot Price: R4,199
Discovery Miles 41 990
Branding Oscar Wilde (Hardcover): Michael Patrick Gillespie

Branding Oscar Wilde (Hardcover)

Michael Patrick Gillespie

Series: Routledge Studies in Nineteenth Century Literature

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Loot Price R4,199 Discovery Miles 41 990 | Repayment Terms: R394 pm x 12*

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Branding Oscar Wilde traces the development and perception of Wilde's public persona and examines the impact of interpretations of his writing. Through calculated behavior, provocative language, and arresting dress, Wilde self-consciously created a brand initially recognized by family and friends, then by the British public, and ultimately by large audiences over the world. That brand changed over the course of his public career-both in the way Wilde projected it and in the way it was perceived. Comprehending the fundamental elements of the Wilde brand and following its evolution are integral to a full understanding of his art. The study focuses on how branding established important assumptions about Wilde and his work in his own mind and in those of his readers, and it examines how each stage of brand development affected the immediate responses to Wilde's writings and, as it continued to evolve, progressively shaped our understanding of the Wilde canon.

General

Imprint: Crc Press
Country of origin: United States
Series: Routledge Studies in Nineteenth Century Literature
Release date: November 2017
First published: 2018
Authors: Michael Patrick Gillespie
Dimensions: 229 x 152 x 14mm (L x W x T)
Format: Hardcover
Pages: 148
ISBN-13: 978-0-8153-6594-5
Categories: Books > Language & Literature > Literature: history & criticism > Literary theory
Books > Language & Literature > Literature: history & criticism > Literary studies > 19th century
Books > Language & Literature > Literature: history & criticism > Plays & playwrights > General
Books > Language & Literature > Literature: history & criticism > Novels, other prose & writers > General
Books > Language & Literature > Literature: texts > Poetry texts & anthologies > General
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Humanities > Philosophy > Topics in philosophy > Epistemology, theory of knowledge
Books > Philosophy > Topics in philosophy > Epistemology, theory of knowledge
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LSN: 0-8153-6594-2
Barcode: 9780815365945

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