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International Business (Paperback, 9th Revised edition)
Loot Price: R1,425
Discovery Miles 14 250
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International Business (Paperback, 9th Revised edition)
Expected to ship within 9 - 15 working days
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Thoroughly updated, the 9th edition of this bestselling textbook
incorporates global trends and data, supported by an exemplary case
selection based on firms from around the world. The internationally
cited author team of Czinkota, Ronkainen, and Gupta balance
conceptual understanding of business theory with the day-to-day
realities of business practice, preparing students to become
successful participants in the global business place. This edition
brings greater focus on Asia and emerging markets, as well as
Brexit, the impact of COVID-19 on business and the importance of
technology and the digital space to international business
practice. Through its discussion and analysis, the book guides
students to a greater understanding of contemporary business issues
and helps them to develop new tools of analysis. Covering all key
aspects of international business, the authors emphasize a few key
dimensions: international context, role of government in
international business, small- and medium-sized firms, and social
responsibility.
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