What does advertising do? Is it the faith of a secular society? If
so, why does it inspire so little devotion? Advertising, the Uneasy
Persuasion is a clear-eyed account of advertising as both business
and social institution. Instead of fuelling the moral indignation
surrounding the industry, or feeding fantasies of powerful
manipulators, Michael Schudson presents a clear assessment of
advertising in its wider sociological and historical framework,
persuasively concluding that advertising is not nearly as
important, effective, or scientifically founded as either its
advocates or its critics imagine. 'Dispassionate, open-minded and
balanced ... he conveys better than any other recent author a sense
of advertising as its practitioners understand it.' Stephen Fox,
New York Times Book Review First published in 1984.
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