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OEkonomie Der Buchindustrie - Herausforderungen in Der Buchbranche Erfolgreich Managen (German, Paperback, 2009 ed.) Loot Price: R1,640
Discovery Miles 16 400
Repayment Terms: R154 pm x 12*
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OEkonomie Der Buchindustrie - Herausforderungen in Der Buchbranche Erfolgreich Managen (German, Paperback, 2009 ed.): Michel...

OEkonomie Der Buchindustrie - Herausforderungen in Der Buchbranche Erfolgreich Managen (German, Paperback, 2009 ed.)

Michel Clement, Eva Bloemeke, Frank Sambeth

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Loot Price R1,640 Discovery Miles 16 400 | Repayment Terms: R154 pm x 12*

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Experten aus der Wissenschaft und Top-Manager der Buch-Branche analysieren in diesem Sammelband das Produkt Buch aus okonomischer Perspektive. Es werden Implikationen fur das Management anhand der Wertschopfungskette eines Buches abgeleitet. Ausserdem sollen die, durch neue Technologien implizierten Veranderungen der Branche aufgezeigt werden. Dabei wird insbesondere auf das Internet als Treiber dieses Wandels abgestellt.
Ein Standardwerk im Bereich der Buch-Branche, das die Gegebenheiten und Spielregeln des Marktes anschaulich und kompakt darstellt."

General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: February 2009
First published: February 2009
Editors: Michel Clement • Eva Bloemeke • Frank Sambeth
Dimensions: 244 x 170 x 16mm (L x W x T)
Format: Paperback - Trade
Pages: 290
Edition: 2009 ed.
ISBN-13: 978-3-8349-1172-8
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
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LSN: 3-8349-1172-0
Barcode: 9783834911728

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