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Rule Makers, Rule Breakers - Tight and Loose Cultures and the Secret Signals That Direct Our Lives (Paperback)
Loot Price: R273
Discovery Miles 2 730
You Save: R60
(18%)
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Rule Makers, Rule Breakers - Tight and Loose Cultures and the Secret Signals That Direct Our Lives (Paperback)
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List price R333
Loot Price R273
Discovery Miles 2 730
You Save R60 (18%)
Expected to ship within 9 - 15 working days
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'A groundbreaking analysis of what used to be an impenetrable
mystery: how and why do cultures differ? ... Anyone interested in
our cultural divides will find tremendous insight in Rule Makers,
Rule Breakers' - Steven Pinker, Johnstone Professor of Psychology,
Harvard University, and author of Enlightenment Now Why are clocks
in Germany always correct, while those in Brazil are frequently
wrong? Why are Singaporeans jailed for selling gum? Why do women in
New Zealand have three times the sex of females worldwide? Why was
the Daimler-Chrysler merger ill-fated from the start? And why does
each generation of Americans give their kids weirder and weirder
names? Curious about the answers to these and other questions,
award-winning social psychologist Michele Gelfand has spent two
decades studying both tight societies (with clearly stated rules
and codes of ethics) and loose societies (more informal communities
with weak or ambiguous norms). Putting each under the microscope,
she conducted research in more than fifty countries and
collaborated with political scientists, neuroscientists, computer
scientists, anthropologists, and archaeologists. Her fascinating
conclusion: behaviour seems largely dependent on perceived threats.
It's why certain nations seem predisposed to tangle with others;
some American states identify as "Red" and others as "Blue"; and
those attending a sports contest, health club, or school function
behave in prescribed ways. Rule Makers, Rule Breakers reveals how
to predict national variations around the globe, why some leaders
innovate and others don't, and even how a tight vs. loose system
can determine happiness. Consistently riveting and always
illuminating, Michele Gelfand's book helps us understand how a
single cultural trait dramatically affects even the smallest
aspects of our lives. 'Fascinating and profound...It's quite
possibly this year's best book on culture' - Roy F. Baumeister,
bestselling co-author of Willpower and author of The Cultural
Animal 'This brilliant book is full of well-documented insights
that will change the way you look at yourself and at the world
around you' - Barry Schwartz, bestselling author of The Paradox of
Choice, Practical Wisdom, and Why We Work
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