Sustainable Innovation - Thinking as Behavioral Scientists, Acting as Designers (Hardcover, 1st ed. 2022)

This book puts forward a new paradigm to understand and implement Sustainable Innovation (SI). Innovation without sustainability leaves out large swathes of the population or generates maladaptive or misappropriate behaviors. Innovative solutions will be sustainable if they can retain individual and group differences while offering greater benefits for the common good. When working together, designers, life, human and social behavioral scientists can add value, which promotes behavioral changes to the advantage of sustainable models in all fields. This volume presents a guide on how to set up sustainable innovation programs, as well as ideas on how to integrate multidisciplinary teams into innovation projects. Moreover, this book offers students a synthesis of non-academic thinking on the relationship between design and behavioral science.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	November 2022
First published:	2022
Authors:	Michele Visciola
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	238
Edition:	1st ed. 2022
ISBN-13:	978-3-03-118750-6
Categories:	Books > Social sciences > Psychology > Social, group or collective psychology Books > Social sciences > Psychology > Occupational & industrial psychology Books > Business & Economics > Business & management > Sales & marketing > General Books > Medicine > General issues > Public health & preventive medicine > Personal & public health > Health psychology Promotions
LSN:	3-03-118750-4
Barcode:	9783031187506

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