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Sustainable Innovation - Thinking as Behavioral Scientists, Acting as Designers (Hardcover, 1st ed. 2022)
Loot Price: R2,984
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Sustainable Innovation - Thinking as Behavioral Scientists, Acting as Designers (Hardcover, 1st ed. 2022)
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This book puts forward a new paradigm to understand and implement
Sustainable Innovation (SI). Innovation without sustainability
leaves out large swathes of the population or generates maladaptive
or misappropriate behaviors. Innovative solutions will be
sustainable if they can retain individual and group differences
while offering greater benefits for the common good. When working
together, designers, life, human and social behavioral scientists
can add value, which promotes behavioral changes to the advantage
of sustainable models in all fields. This volume presents a guide
on how to set up sustainable innovation programs, as well as ideas
on how to integrate multidisciplinary teams into innovation
projects. Moreover, this book offers students a synthesis of
non-academic thinking on the relationship between design and
behavioral science.
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