Business leaders' audiences - their customers, competitors and
employees alike - live and breathe social media. In our
hyperconnected culture, social media is the glue that allows us to
stay connected to communities, products and brands. If your
customers are on social media, along with your competition, then
shouldn't you be there too? Get Social untangles the social media
folklore and gets to the point of how business leaders and aspiring
leaders can personally use social media to get real business
results. Leaders who use social media platforms right have been
shown to be more connected to their customers and employees, they
gather major market research advantage by being part of the social
conversation and they embody their brand message thus connecting
with people on an authentic level.
Get Social guides you through
what you need to know about social media, and how it connects to
your wider business strategy and the bottom line. Michelle Carvill
helps you to identify how you can find your voice through all the
different platforms and consistently be the leader you want to be.
Along with a social CEO health check, Get Social offers invaluable
templates, content plans and profiles of successful social media
savvy CEOs. This book will give you all the tools you need to
successfully launch yourself in the social conversation and see
immediate results for your career and business.
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