Myths of Social Media - Dismiss the Misconceptions and Use Social Media Effectively in Business (Hardcover)

SHORTLISTED: Business Book Awards 2021 - Sales & Marketing Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Series:	Business Myths
Release date:	March 2020
First published:	2020
Authors:	Michelle Carvill • Ian MacRae
Dimensions:	222 x 146 x 22mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	240
ISBN-13:	978-0-7494-9873-3
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > E-commerce Promotions
LSN:	0-7494-9873-0
Barcode:	9780749498733

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