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Books > Social sciences > Sociology, social studies > Social institutions
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Understanding the Business of Global Media in the Digital Age (Hardcover)
Loot Price: R4,173
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Understanding the Business of Global Media in the Digital Age (Hardcover)
Expected to ship within 12 - 17 working days
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This new introductory textbook provides students with the tools
they need to understand the way digital technologies have
transformed the global media business of the 21st century. Focusing
on three main approaches - media economics, critical political
economy, and production studies - the authors provide an
empirically rich analysis of ownership, organizational structures
and culture, business strategies, markets, networks of strategic
alliances, and state policies as they relate to global media.
Examples throughout involve both traditional and digital media and
are taken from different regions and countries to illustrate how
the media business is influenced by interconnected historical,
political, economic, and social factors. In addition to introducing
today's convergent world of global media, the book gives readers a
greater understanding of their own potential roles within the
global media industries.
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