Rethinking Place Branding - Comprehensive Brand Development for Cities and Regions (Hardcover, 2015 ed.)

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	December 2014
First published:	2015
Editors:	Mihalis Kavaratzis • Gary Warnaby • Gregory J. Ashworth
Dimensions:	235 x 155 x 22mm (L x W x T)
Format:	Hardcover
Pages:	248
Edition:	2015 ed.
ISBN-13:	978-3-319-12423-0
Categories:	Books > Business & Economics > Economics > Political economy Books > Earth & environment > Regional & area planning > General Books > Arts & Architecture > Architecture > Landscape art & architecture > City & town planning - architectural aspects Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-319-12423-4
Barcode:	9783319124230

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