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Fundamentals Of Sales And Marketing (Paperback) Loot Price: R495
Discovery Miles 4 950

Fundamentals Of Sales And Marketing (Paperback)

Mike Du Toit

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Loot Price R495 Discovery Miles 4 950

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It is widely recognised that sales and marketing are the two business functions that contribute directly to the bottom line of any organisation.

Marketing is more than a sequence of steps or a strategic process; it is also a mindset that leads to good business philosophy. The marketing mindset focuses wholeheartedly on customers and the satisfaction of customers’ needs while aiming to influence the entire organisation to strive towards customer satisfaction. Sales, on the other hand, is that business function that ultimately closes the deal and brings the customer and the business together. Without sales, the customer would never achieve need satisfaction and the organisation would never meet its objectives. The ultimate goal of meeting the customer’s needs brings these two seemingly different fields together.

Fundamentals of Sales and Marketing serves to provide a fundamental understanding of both sales and marketing by equipping the reader with theoretical knowledge and practical examples that are applicable to a South African context.

General

Imprint: Juta Books
Country of origin: South Africa
Release date: March 2011
Editors: Mike Du Toit
Dimensions: 245 x 168 x 11mm (L x W x T)
Format: Paperback
Pages: 194
ISBN-13: 978-0-7021-8881-7
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Economics
Books > Academic & Education > Varsity Textbooks > Marketing
Promotions
Books > Academic & Education > UNISA > Business & Economics
Books > Academic & Education > UNISA > Economics
Books > Academic & Education > UNISA > Marketing
Books > Promotion > Juta Competition > Business & Economics
Books > Promotion > Juta Competition > Economics
Books > Promotion > Juta Competition > Marketing
LSN: 0-7021-8881-6
Barcode: 9780702188817
Course Code: CISM01K • CISM02L • PRCS02V • PRCS03W

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