The Beermat Entrepreneur helps you convert your jotted notes about your business idea
into a big and successful business. With wit and humour, this quick-to-read and simple-
to-use book could turn your beermat inspiration into reality.
You’ve got a bright idea. An idea that you think maybe, just maybe, could become a brilliant
business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the
crucial stages between those first notes on a beermat and a business that is sound, lasting and
profitable. It tells you what the other books don’t – the lessons that most people have to learn
by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they
set out.
From testing your idea and finding a mentor, through selecting and motivating the right people
and securing your first customer, to deciding when to ‘go for growth’ – this is the guide to
turning good ideas into real businesses.
Revised and updated completely, this classic book for entrepreneurs contains the distilled
wisdom of serially successful entrepreneur Mike Southon and is packed with advice and insight
for any aspiring business person, either within an existing company or thinking of starting up on
their own.
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