Rethinking Strategy for Creative Industries - Innovation and Interaction (Paperback)

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Research in the Creative and Cultural Industries
Release date:	September 2020
First published:	2016
Authors:	Milan Todorovic • with Ali Bakir
Dimensions:	234 x 156 x 21mm (L x W x T)
Format:	Paperback
Pages:	238
ISBN-13:	978-0-367-66847-1
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
LSN:	0-367-66847-5
Barcode:	9780367668471

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