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Books > Business & Economics > Business & management > International business
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Casebook of Chinese Business Management (Hardcover, 1st ed. 2022)
Loot Price: R2,231
Discovery Miles 22 310
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Casebook of Chinese Business Management (Hardcover, 1st ed. 2022)
Series: Management for Professionals
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R2,251
Discovery Miles: 22 510
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This book selects Chinese excellent enterprise management cases,
integrating into the education system of business schools, sharing
"China's new story" to readers, and boosting the process of
national economic construction and enterprise transformation.
Chinese enterprises face unprecedented opportunities and challenges
under the circumstance of fast-changing technology, economy, and
political environment. In the face of various uncertainties, they
have risen to prominence and constantly summed up enterprise
management concepts and practical experience suitable for their own
development to reshape their competitive advantages and enhance
their market value. Based on the investigation, this book covers
the major theoretical aspects of management principles such as
planning, organizing, leading, controlling, and innovation. The 17
selected cases from manufacturing, retailing, technology/big data
service, agriculture, and other industries cover strategic
management, entrepreneurial management, human-oriented management,
information management, and organizational innovation management.
We hope that readers can get some valuable practical experience and
enlightenment from the practices in these fields. The book also
includes two case study guides, which guide readers to form a case
study's thinking. It also encourages readers to broaden their
learning ideas on management.
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