Just a few years ago, all you or your company needed was a modest
website and a toll-free telephone number. Those days are, of
course, long gone. Keeping your customers and clients happy - and
trying to attract new ones - demands an entirely new and innovative
approach to online commerce. Mitch Joel, one of the world's leading
experts in this area, warns that the time has come to hit the CTRL
ALT DEL buttons on your computer, and to start building your
e-commerce platform and business model from scratch. If you don't,
Joel warns, not only will your company begin to slide backwards,
but you might find yourself unemployable within five years. That's
a very strong warning, but in his new book, Joel explains the
convergence of five key factors that are changing online business
forever. He outlines what you need to know to adapt right now. He
also points to the seven triggers that will help you take advantage
of these game-changing factors. In short, this is not a book about
'change management' but rather a book about 'changing both you AND
your business model.'
General
Imprint: |
Business Plus
|
Country of origin: |
United States |
Release date: |
May 2013 |
First published: |
May 2013 |
Authors: |
Mitch Joel
|
Dimensions: |
156 x 229 x 21mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
288 |
ISBN-13: |
978-1-4555-4548-3 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
1-4555-4548-1 |
Barcode: |
9781455545483 |
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