This volume serves to recognize the uniqueness of the moment; the
number of new users of e-services worldwide will double during
2015-2018 (moving from 2 billion users mostly living in the
developed nations to an additional 2 billion users mostly living in
developing nations). This radical embrace of new e-service
technologies will substantially improve the quality of lives for
most residents globally. A profound happening occurring now! The
new technologies combine rapidly delivering of a multitude of
services at extremely low cost to adopters now having extremely low
incomes relative to residents living in developed nations. Adoption
of e-service among residents in developing nations ends the debate
as to whether or not marketing to the "bottom of the pyramid" is
possible. The more relevant issues focus on describing and
explaining e-service adoption processes in developing nations. How
are these processes being implemented? What obstacles had to be
overcome in achieving these adoptions? How were these obstacles
overcome? Read this volume for research providing useful answers to
these questions.
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