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Emerging Indian Multinationals - Strategic Players in a Multipolar World (Hardcover)
Loot Price: R151
Discovery Miles 1 510
You Save: R653
(81%)
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Emerging Indian Multinationals - Strategic Players in a Multipolar World (Hardcover)
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List price R804
Loot Price R151
Discovery Miles 1 510
You Save R653 (81%)
Expected to ship within 9 - 15 working days
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Is there a distinctive 'India way' of doing business? This query
finds resonance not only among corporate leaders but also in
academic studies focusing on emerging market multinational
enterprises (EMMNEs) in Asia. The speed and spread of EMMNEs has
caught the world by surprise, and prompted a need to understand
whether, why, and how multinationals from emerging economies are
different from the ones in developed countries. Based on
comparative data and interviews with over 90 senior managerial
personnel from Indian multinationals, this book provides a
comprehensive picture of the emerging multinational firms from
India in terms of their internationalization process, competitive
advantages, approach to global markets, and future outlook. With
chapters from leading scholars in the field of international
business, Emerging Indian Multinationals throws light on the
characteristics, concerns, challenges, and strategies of Indian
multinationals from an emerging-market perspective to facilitate
crossvergence of best practices for all multinationals in a
multipolar world.
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