Incorporate the power of Einstein in your Salesforce application
About This Book * Make better predictions of your business
processes using prediction and predictive modeling * Build your own
custom models by leveraging PredictionIO on the Heroku platform *
Integrate Einstein into various cloud services to predict sales,
marketing leads, insights into news feeds, and more Who This Book
Is For This book is for developers, data scientists, and
Salesforce-experienced consultants who want to explore Salesforce
Einstein and its current offerings. It assumes some prior
experience with the Salesforce platform. What You Will Learn * Get
introduced to AI and its role in CRM and cloud applications *
Understand how Einstein works for the sales, service, marketing,
community, and commerce clouds * Gain a deep understanding of how
to use Einstein for the analytics cloud * Build predictive apps on
Heroku using PredictionIO, and work with Einstein Predictive Vision
Services * Incorporate Einstein in the IoT cloud * Test the
accuracy of Einstein through Salesforce reporting and Wave
analytics In Detail Dreamforce 16 brought forth the latest addition
to the Salesforce platform: an AI tool named Einstein. Einstein
promises to provide users of all Salesforce applications with a
powerful platform to help them gain deep insights into the data
they work on. This book will introduce you to Einstein and help you
integrate it into your respective business applications based on
the Salesforce platform. We start off with an introduction to AI,
then move on to look at how AI can make your CRM and apps smarter.
Next, we discuss various out-of-the-box components added to sales,
service, marketing, and community clouds from salesforce to add
Artificial Intelligence capabilities. Further on, we teach you how
to use Heroku, PredictionIO, and the force.com platform, along with
Einstein, to build smarter apps. The core chapters focus on
developer content and introduce PredictionIO and Salesforce
Einstein Vision Services. We explore Einstein Predictive Vision
Services, along with analytics cloud, the Einstein Data Discovery
product, and IOT core concepts. Throughout the book, we also focus
on how Einstein can be integrated into CRM and various clouds such
as sales, services, marketing, and communities. By the end of the
book, you will be able to embrace and leverage the power of
Einstein, incorporating its functions to gain more knowledge.
Salesforce developers will be introduced to the world of AI, while
data scientists will gain insights into Salesforce's various cloud
offerings and how they can use Einstein's capabilities and enhance
applications. Style and approach This book takes a straightforward
approach to explain Salesforce Einstein and all of its potential
applications. Filled with examples, the book presents the facts
along with seasoned advice and real-world use cases to ensure you
have all the resources you need to incorporate the power of
Einstein in your work.
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