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Influencing Customer Demand - An Operations Management Approach (Hardcover)
Loot Price: R3,407
Discovery Miles 34 070
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Influencing Customer Demand - An Operations Management Approach (Hardcover)
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Total price: R3,427
Discovery Miles: 34 270
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In today's competitive markets, considering the demand and the
supply chain sides is crucial to keeping revenue and customer
satisfaction maximized. Managing and planning demand play a vital
role in the sustainability of a company. This is the first book to
the discuss managerial, mathematical, and conceptual framework of
influencing factors on demand along with accurate mathematical
analyses to evaluate and raise revenue. The book provides an
understanding of the key elements that impact buyer demand. It
presents the mathematical relationship between the influencing
factors and the demand functions. It discusses the methods used for
inspiring demand, how to measure demand dependency on components
such as price, quality, and inventory, and it helps management
improve alignment between supply and demand by affecting the level
and understanding of the role within supply chain management (SCM).
This book is applicable for the professional as well as for
academia. It can help those working in SCM, project management,
production, inventory control, scheduling, engineering management,
retail management, and operations management.
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