Influencing Customer Demand - An Operations Management Approach (Hardcover)

In today's competitive markets, considering the demand and the supply chain sides is crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in the sustainability of a company. This is the first book to the discuss managerial, mathematical, and conceptual framework of influencing factors on demand along with accurate mathematical analyses to evaluate and raise revenue. The book provides an understanding of the key elements that impact buyer demand. It presents the mathematical relationship between the influencing factors and the demand functions. It discusses the methods used for inspiring demand, how to measure demand dependency on components such as price, quality, and inventory, and it helps management improve alignment between supply and demand by affecting the level and understanding of the role within supply chain management (SCM). This book is applicable for the professional as well as for academia. It can help those working in SCM, project management, production, inventory control, scheduling, engineering management, retail management, and operations management.

General

Imprint:	Crc Press
Country of origin:	United Kingdom
Release date:	July 2021
First published:	2022
Editors:	Mohsen S. Sajadieh • Mahya Hemmati
Dimensions:	234 x 156 x 23mm (L x W x T)
Format:	Hardcover
Pages:	288
ISBN-13:	978-0-367-61998-5
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management Books > Business & Economics > Business & management > Management of specific areas > Purchasing & supply management Books > Professional & Technical > Civil engineering, surveying & building > Hydraulic engineering > General Promotions
LSN:	0-367-61998-9
Barcode:	9780367619985

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