"Gamers at Work is a critical resource for new and experienced
business leadersfor anyone who feels unprepared for the demanding
and seemingly insurmountable trials ahead of them." Peter Molyneux
OBE, founder, Lionhead Studios
"Gamers at Work explores every imaginable subtlety of the
video-game industry through the fascinating stories of those who
took the risks and reaped the rewards." Hal Halpin, president,
Entertainment Consumers Association "This is the sort of book that
can tear the most hardcore gamers away from their PCs, Macs, or
consoles for a few hours of rewarding reading." North County Times
"Gamers at Work is truly an invaluable resource that's well worth
adding to your personal library." Wii Love It
There are few companies in the video-game industry that have
withstood the test of time; most startups exit as quickly as they
enter. In Gamers at Work: Stories Behind the Games People Play, the
countless challenges of building successful video-game developers
and publishers in this unstable industry are explored through
interviews containing entertaining stories, humorous anecdotes, and
lessons learned the hard way.
Gamers at Work presents an inside look at how 18 industry
leaders play the odds, seize opportunities, and transform small
businesses into great businesses. Here, in Gamers at Work, you will
find their stories replete with their personal struggles, corporate
intrigue, and insights into strategy, leadership, and
management.
Gamers at Work: Explores the formation of entertainment software
companies from the perspectives of successful founders who played
the odds Provides insight into why experienced professionals
sacrifice the comfort of gainful employment for the uncertainty and
risk of the startup Shares the experiences and lessons that shape
the lives, decisions, and struggles of entrepreneurs in this
volatile business
Featured Entrepreneurs: Trip Hawkins, Electronic Arts (Madden
NFL) Nolan Bushnell, Atari (Pong) Wild Bill Stealey, MicroProse
Software (Sid Meier's Civilization) Tony Goodman, Ensemble Studios
(Age of Empires) Feargus Urquhart, Obsidian Entertainment (Star
Wars: Knights of the Old Republic II) Tim Cain, Troika Games
(Arcanum, Vampire: the MasqueradeBloodlines) Warren Spector,
Junction Point Studios (Disney Epic Mickey) Doug & Gary
Carlston, Broderbund Software (Prince of Persia, Carmen Sandiego)
Don Daglow, Stormfront Studios (Neverwinter Nights, Tony La Russa
Baseball) John Smedley, Verant Interactive (EverQuest, PlanetSide)
Ken Williams, Sierra On-Line (King's Quest, Leisure Suit Larry)
Lorne Lanning, Oddworld Inhabitants (Oddworld) Chris Ulm, Appy
Entertainment (FaceFighter, Trucks & Skulls) Tobi Saulnier, 1st
Playable (Kung Zhu, Yogi Bear) Christopher Weaver, Bethesda
Softworks (The Elder Scrolls) Jason Rubin, Naughty Dog (Crash
Bandicoot, Uncharted) Ted Price, Insomniac Games (Spyro,
Resistance)
Other books in the Apress At Work Series: Coders at Work,
Seibel, 978-1-4302-1948-4 Venture Capitalists at Work, Shah &
Shah, 978-1-4302-3837-9 CIOs at Work, Yourdon, 978-1-4302-3554-5
CTOs at Work, Donaldson, Seigel, & Donaldson, 978-1-4302-3593-4
Founders at Work, Livingston, 978-1-4302-1078-8 European Founders
at Work, Santos, 978-1-4302-3906-2 Women Leaders at Work, Ghaffari,
978-1-4302-3729-7 Advertisers at Work, Tuten, 978-1-4302-3828-7
What you'll learn How to lead and execute strategy as an
entrepreneur About developing meaningful, long-term business
relationships Recognize strategic opportunities and threats How and
when to take the next step without compromising principles About
balancing dreams with practical considerations To avoidthe pitfalls
that can trigger disaster To learn from mistakes and make informed
course corrections
Who this book is for
Software professionals or managers, usually working in the video
games industry Game developers interested in starting an
independent studio Gamers who are interested in the history of
games and game studios Table of Contents 1. Trip Hawkins Electronic
Arts, 3DO, Digital Chocolate 2. Nolan Bushnell Atari 3. Wild Bill
Stealey MicroProse Software 4. Tony Goodman Ensemble Studios 5.
Feargus Urquhart Obsidian Entertainment 6. Tim Cain Troika Games 7.
Warren Spector Junction Point Studios 8. Doug & Gary Carlston
Broderbund Software 9. Don Daglow Stormfront Studios 10. John
Smedley Verant Interactive 11. Ken Williams Sierra On-Line 12.
Lorne Lanning Oddworld Inhabitants 13. Chris Ulm Malibu Comics,
High Moon Studios, Appy Entertainment 14. Tobi Saulnier 1st
Playable Productions 15. Christopher Weaver Bethesda Softworks 16.
Jason Rubin Naughty Dog 17. Ted Price Insomniac Games